tag:blogger.com,1999:blog-6158809075942993636.post3874833926742714060..comments2023-10-05T22:41:36.032+08:00Comments on MyHealthMatters: Malaysiakini: Euthanise medical advertising now.... by SM Mohamed IdrisDr D Quekhttp://www.blogger.com/profile/02878815376401309022noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6158809075942993636.post-32393876050951969712010-10-07T22:55:50.486+08:002010-10-07T22:55:50.486+08:00In the real world there will always be advertising...In the real world there will always be advertising, however evil. If it is not by the mainstream "western" medicine practitioners then it is by<br />alternative medicine practitioners and out-right quacks.<br /><br />Medical advertising should be tightly regulated, with the medical profession itself having a major say.<br /><br />The consumer right to be informed means it should not be banned outright. A balance between information need and professional ethics may be necessary.<br /><br />Could it not be conceived that <br /><br />1. Medical advertising will be done either by the national professional body and /or the regulatory authority of government<br />2. That it should take the form of a Medical practitioners/health care facility Directory (as any city public transport directory) made widely available, in printed and electronic versions<br />3. The Directory will contain the minimum vital information for the health consumer: <br />Address, Contact, Professional qualifications, Field of practice, Years in practice, 1 or 2 significant periods of further training, peer reviewed clinical papers published.<br />Accreditation /QA?/Peer review?<br /><br />Health care facility:<br />Disciplines offered<br />Staffing<br />Major diagnostic and treatment equipment<br />Accreditation by national or international bodies.<br /><br />4. Guidelines for advertising overseas in the case of Medical tourism may need to be drawn up with foreign authorities on a reciprocal basis if posssible.francis nguhttps://www.blogger.com/profile/07253481780080258422noreply@blogger.com